Google, the world's preeminent search engine, employs sophisticated algorithms to detect key words in appropriate context, yet simply adding multiple detectable words to one’s copy is insufficient for Google evaluates both the quality and quantity of text. In fact, an overabundance of keywords, i.e., i.e., keyword stuffing, can effectively lower a site's ranking, or even eliminate it from the search engine all together. Therefore, it is imperative to include high-quality copy and edit it appropriately for SEO. Bearing that in mind, blogs are an excellent way to stay relevant for they provide an opportunity to create new and original content in a natural, organic fashion.