“A professional ultra-marathoner since 2010 and a runner for nearly 25 years, Chad Weller competes in races around the world, ranging from 50k to 100 miles. Since he began coaching in 2000, Chad has worked with thousands of individuals, helping them achieve success they never thought possible. If you are ready to take your fitness goals to the next level, Coach Weller will take you there with individualized TrainingPeaks running plans and coaching sessions designed to optimize your athletic performance.” So, begins Chad’s story in Weller Endurance, a website I constructed based on his two previous sites: one speaking to his athletic and humanitarian achievements and one tailored to his individual and group coaching. Working closely with Chad to draw out his vision for a site, I developed a compelling narrative based on his unique life experiences, from modeling in Europe to running ultra-marathons in Asia and the Americas to lending his time to a host of humanitarian causes. Not only is Chad an extreme athlete, competing in races up to 100 miles, but he is also a vegan, consuming no meat or dairy products for several decades. From a technical standpoint, there was a lot of material to work with, and I found the challenge of integrating photos, videos, and text rewarding.